OKTOBERFEST - October 05, 2019



The Water Dog and The Academy Center of the Arts are proud to gather thousands of beer lovers together to “Prost like a Pro!” for Ocktoberfest! It’s that time of year when all of our lederhosen-clad and dirndl-sporting friends travel from far and wide to hoist a stein in celebration. Join us for a fanciful evening of Sierra Nevada festbier, feasting, costumes, dancing, raucous music, and more! Dress your best and brush up on your Chicken Dance skills!

WHEN: Saturday, October 5th, 2019, 4pm - 10:30pm

WHAT: Celebrating with Sierra Nevada beer including the new Oktoberfest collaboration, German-inspired feast, musical performances, lederhosen and dirndl costume contest for best dressed male and female, Oktoberfest games, Chicken Dance contest, Flash Your ‘Stache competition, and more! Get your lederhosen or dirndl here!

WHERE: Riverfront Park, Lynchburg, VA. Click here for a map.

PARKING: While there is plenty of FREE parking downtown, we recommend carpooling with your buddies. See the map below for FREE parking options.

Downtown Parking.jpg

TICKETS WILL BE AVAILABLE TUESDAY, AUGUST 6TH: You must be 21 or older and present a valid ID to attend!

VIP TABLE: $500 - includes eight (8) General Admission tickets (a $320 value) // THERE ARE ONLY FOUR (4) VIP TABLES AVAILABLE! Perfect for a group of friends or a way to say thank you to your best customers or employees, the VIP TABLES are the closet to the stage and - unlike General Admission tables - these tables WILL BE RESERVED FOR THE ENTIRE EVENT!

GENERAL ADMISSION: PRE-SALE/EARLY BIRD: $40.00 // DAY-OF/DOOR: $50.00 - includes a contemporary German meal provided by The Water Dog, a commemorative beer stein, and one beer/pretzel/cupcake ticket.

DESIGNATED DRIVER TICKET: $30.00 - includes a contemporary German meal provided by The Water Dog, a commemorative stein that you can use for water, lemonade or iced tea (your wristband will indicate that no beer is to be served to you), and a pretzel/cupcake ticket.

ADDITIONAL MEAL TICKET: $10.00 - one plate not enough? Enjoy a second helping!

BEER/PRETZEL/CUPCAKE TICKETS: $5.00 - Additional beer, pretzel, or cupcake tickets are $5 each and are available for purchase online (recommended) or at the event.



Beat the long ticket lines and pre-purchase! This ticket can be redeem for five tickets each good for one beer, pretzel, or cupcake. This ticket does NOT include admission to the event. Individual beer/pretzel/cupcake tickets available for purchase on event day for $5 each.

Last call at 9:45PM. Absolutely no refunds.

Remember, you must be 21 or older and present a valid ID!

The Water Dog and The Academy reserve the right, without the refund of any portion of the ticket purchase price, to refuse admission to or eject any person whose conduct is deemed by The Water Dog or The Academy to be disorderly, overindulges in the alcohol provided, who uses vulgar or abusive language, or who fails to comply with these or other Riverfront Park rules and general principles of propriety.

BEER // Featuring Sierra Nevada’s fifth Oktoberfest Collaboration Festival Beer. We’ll make sure there’s plenty of other beer styles to try as well.

• Oktoberfest - Clean, crisp amber lager brewed with our German brew partner, Bitburger! Our 2019 Oktoberfest is brewed using Bitburger’s proprietary blend of hops. In the 200+ years that Bitburger has been at it, they’ve never shared them with another brewer. That changes with this year’s Oktoberfest. 6.0% ABV | IBU: 17
• Pale Ale - The classic American pale ale with piney and grapefruit aromas. 5.0% ABV | IBU: 38
• German IPA - IPA with moderate bitterness and aromas of raspberry and lemon peel. 6.1% ABV | IBU: 50
• Hazy Little Thing IPA - Hop-heavy, unfiltered, hazy India Pale Ale. 6.7% ABV | IBU: 35
• Kellerweis - Unfiltered, hazy wheat ale with notes of spicy clove and banana bread. 4.8% ABV | IBU: 17

FOOD // Keeping with tradition, a contemporary German feast will be provided by The Water Dog. The feast will be available from 5-8pm, and is included with your ticket price. What’s more, Bavarian style pretzels with mustard and German chocolate cupcakes with coconut-pecan filling are available until 10pm in exchange for a beer/pretzel ticket!

• Sausage & Kraut: Nooner poached bratwurst, sauerkraut
• Sauerbraten & Red Cabbage: Brasstown beef roast, Porter braised cabbage
• Wood Roasted Pig: Slow roasted pork, Oktoberfest wholegrain mustard sauce
• German Potato Salad: Mustard vinaigrette, celery, green onions and dill
• Brussels Sprouts: Roasted brussels sprouts, cranberries
• Harvest Salad: Organic baby lettuces, shaved fennel, roasted winter squash, sunflower seeds and Stout balsamic vinaigrette

LAGERHOSEN :: Lagerhosen was created over laughs and beers at the end of a wedding event featuring the Asheville Second Line marching band. Literally translated as "beerpants", the underlying concept of a party-polka band was perfect for Beer City USA. With popular tunes such as Roll Out the Barrell, Lichstenstein Polka, Ein Prozit and others, Lagerhosen has a powerful and punchy sound.

THE DUNDIES :: Based in Lynchburg, Virginia, The Dundies have quickly earned a reputation as a premier cover band to see for heart-pounding energy and uncontrollable dancing. From the blues and oldies, to classic rock and today's hits, the options are limitless. So, be ready to dance your face off!

SIRIUS.B :: Sirius.B's music is created with an eclectic mix of vocal harmonies and instruments including cello, accordion, violin, marching band and African percussion, charango, flamenco and acoustic guitar, banjo, and melodica. Sirius.B brings to you the finest Absurdist Gypsy Folk Funk Punk that the world has to offer. Their "impressively irreverent, combustible, three-ring circus of sound [and] high-energy style is difficult to neatly categorize. They play foreign music as well as upbeat and serious originals, with a lyrical style ranging from the quirky to the absurd." - Mountain Xpress


  • HAMMERSCHLAGEN // Possibly one of the most fun games you will ever play (at an Oktoberfest). Be the first to get your nail in the log and wear your cow bell with pride!

  • AXE THROWING // Because, why not?

  • STEIN HOLDING CONTEST // This is one of the 7 feats of strength and it’s your time to prove you’re worthy!

  • COSTUME CONTEST // This is an event where you should DRESS UP! Best male and female costumes win fun prizes! Get your lederhosen or dirndl here!

  • DRINKO PLINKO // If you’re lucky, you’ll win some cool prizes. If you’re unlucky, well, you’ll see.

  • MUSTACHE CONTEST // Grow it and show it! Or, slap on a fake stash and join the fun!

  • PAPS CIGAR LOUNGE // Paps Cigar will be setting up their leather chairs and recreating their comfy cigar lounge; offering up the best cigars that pair with Sierra Nevada’s line-up of brews.

TRANSPORTATION & PARKING: PLEASE DON’T DRINK AND DRIVE. Really, we can’t stress this enough … if you overindulge, leave your car and come back for it the next day. Take an Uber; you’ll make some new friends and keep everyone safe. If you need to, please leave your car overnight in the parking lot and pick it up the next day.

Remember, you must be 21 or older and present a valid ID to attend!